August 2015, Book ’em Danno:

Digital Publishing and eBook Readers

An ‘e’ in front of any word changes our expectation of that item. eBooks exemplify that point… what makes an eBook a book and what makes it ‘e’lectronic? In pK-12 most learners have expectations of how they interact with these digital assets based on their home life and their familiarity with the Internet, browsers, and dynamically generated content. Here two cultures collide… the organized structure of school and the dynamic nature and expectations of digital assets. In this show we will discuss the tug-of-war between the the market requirements and the user expectations, the changing nature of those expectations, and the evolving technical and business challenges. The discussion should elucidate some of the key issues so you know what you’re getting into when you say “eBook ’em Danno!”

Reference Links: Pros & Cons: “Should Tablets Replace Textbooks in K-12 Schools?”, EPUB, BETT, BEA, Frankfurt Book Fair, schoolmarketwatch.com, IDPF.org

Guests at the table:

  1. Tzviya Siegman, Digital Book Standards & Capabilities Lead at
    Wiley
  2. Michael Ross, Senior Vice President and General Manager of Education at Encyclopaedia Britannica
  3. Gail Lewis, Director of Project Strategy at myON

Listen:

Previous post

Play to Learn, Part II: 21st Century Success Through Game-based Learning

Next post

Making Friends and Influencing Customers: Marketing to pK-12 in 2016

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *